In today's fast-moving digital world, your website is often the first impression your business makes. But did you know that Google recently rolled out major updates to how it ranks websites? These changes could be affecting your visibility—and your bottom line—without you even realizing it.
If your website doesn't meet Google's new standards, it could start slipping in search results. That means fewer visitors, fewer leads, and less revenue. For many small to medium-sized businesses, staying competitive online starts with being seen.
So, what exactly changed?
In 2024, Google refined its algorithm with a sharp focus on three critical areas:
Slow websites are now heavily penalized in search rankings. If your site takes more than 3 seconds to load, users might leave—and Google notices.
Over 60% of web traffic comes from mobile devices. Google prioritizes mobile-first indexing, which means your mobile site version is what gets ranked. If your site isn't optimized for smartphones, you're likely losing ground.
Even if your website looks fine on the surface, it may not be performing well where it counts:
Not sure how your site measures up? We're offering a free SEO and performance health check for all small businesses this month.
We'll look at:
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